Project 1
Case Study (Mock Project) — Anime T-Shirt Drop
Goal:
Showcase how emotional storytelling and urgency can boost interest and conversions for niche fashion.
Strategy:
- Connected the tee to a character’s pain and loyalty—mirroring the fan's own feelings.
- Used bold storytelling, benefit-driven bullets, and FOMO-based CTA.
- Highlighted premium fabric, design, and limited availability (only 150 made).
Result:
A powerful mock campaign that blends emotion, identity, and urgency—perfect for brands that want more than just product copy.
Meta Ad Copy:
You Weren’t Meant to Be the Hero. And You Never Wanted To.
You saw him. Smiling through pain. Fighting demons inside and out.
And you felt that.
This tee isn’t just a design—it’s your reflection.
- Stand out with bold anime art that speaks louder than words
- Feel the comfort of ultra-soft, breathable cotton
- Lasting print that won’t fade, just like your loyalty
- Limited drop – only 150 made, ever
If you felt that scene, this tee is already yours.
Grab it before it's gone for good.
Landing Page Copy:
This Isn’t Just a Tee. It’s the Part of You No One Understands.
Inspired by that character—the one who laughed through the pain.
This drop captures his energy, his story—and yours.
1.. Premium comfort: 100% cotton, soft & breathable
2. Unisex Fit That Feels Right: Designed to look clean on all body types
3. Fade-proof print: Wear it again and again
4. Lasts Long, Wears Strong: Durable stitching and quality built to survive years, just like your favorite character
5. Ships fast: Because fans shouldn’t have to wait
You're not ordinary. Your tee shouldn't be either.
Only 150 exist. Own it before someone else does.
Project 2
Case Study – Project 2: "The One Tee That Does It All"
Objective:
Create copy for a streetwear tee that sells fast—by emphasizing how it works everywhere, for everything.
Approach:
Focused on utility with personality. The ad copy highlighted urgency + versatile benefits, while the landing page pushed daily usefulness in different scenarios (college, gym, dates).
What Stands Out:
- Bold headlines that hit emotional triggers
- FOMO-driven CTAs
- Clear product USPs turned into real-life scenarios
Result:
A mock that feels real. Built to show how copy can make a simple tee look like a can’t-miss drop.
Meta Ad Copy:
This Won’t Be Here Tomorrow—But It’ll Be on Someone Else.
We’ve all been there.
You wait. You think. Then boom—sold out.
This time? You're early.
But not for long.
This isn’t just another tee—it’s the piece that:
✅ Instantly levels up your outfit with zero effort
✅ Gets compliments without being flashy
✅ Perfect for college, dates, casual hangs, or content shoots
✅ Soft, breathable, and built for all-day comfort
✅ Makes you feel confident before you even leave the house
It’s limited. It’s clean. It just works—everywhere.
📦 Only a few left.
LANDING PAGE COPY:
Quick decisions make clean fits.
This tee sells fast—for a reason.
✅ Makes your fit stand out—without even trying
✅ Looks good on its own or layered with jackets/flannels
✅ The “daily driver” tee you’ll reach for every morning
✅ Soft on the skin, doesn’t shrink, and handles real-life wear
✅ Goes from class → gym → date night without switching
We all have that one piece we missed…
And we still think about it.
Don’t let this be that piece.
🚨 No restock. No mercy.
Just real ones moving quick.
👉 Buy Now or Wish You Did Tomorrow
Project 3
Artistic Graphic T-Shirt – Meta Ad & Landing Page Copy
My Thinking Behind the Copy:
- Lead with Storytelling: The copy was crafted to create an emotional connection. I didn’t just sell a T-shirt — I sold a feeling.
- Highlight Benefits, Not Features: Focused on how the T-shirt would make someone feel — confident, calm, and seen.
- Create Curiosity: Every line was written to pull the reader in and make them imagine themselves wearing the product.
- Subtle Persuasion: The tone was casual and human, not salesy — making it more relatable and shareable.
Results:
- Turned a basic product into an emotional experience
- Positioned the T-shirt as confidence, not clothing
- Drove desire through identity-based storytelling
- Sparked interest before price was even a factor
- Made the product feel personal, not transactional
Meta Ad Copy:
Last Chance to Grab Our Best-Selling T-Shirt – Order Now!
You won’t find this view again.
Not in stores. Not in drops.
And definitely not in your friend’s closet—unless they move faster.
This isn’t just a tee. It’s a canvas.
A peaceful flex. A silent conversation starter.
Here’s why it slaps in real life:
✅ Elevates basic jeans or joggers—without trying
✅ Gets “Where’d you get that?” reactions—instantly
✅ Doesn’t fade, shrink or stretch after 3 washes
✅ Lightweight & breathable—great for hot days or layering
✅ Makes your outfit feel intentional, not random
This is your “main character energy” tee—without the loudness.
🎯 One run only.
Either you rock it… or someone else will.
👉 Snag Yours Before It’s Off the Grid
Landing Page Copy:
Built for days when you need peace in the chaos—
and want your outfit to feel like you actually planned it.
Ever had a day where you’re drained…
You throw on a random tee, step outside—and instantly regret it?
This design was made for those days.
Born from the quiet moments you wish you had more of.
Inspired by early morning hikes, solo road trips, and mist-covered silence.
The kind of energy that speaks without speaking.
- Pairs best with black joggers, light-wash jeans, or a minimalist watch
- Doesn’t cling in humidity – perfect for Indian summers
- Print stays rich even after 20+ washes (tested)
- Doesn’t show sweat patches easily – ideal for day-outs
- Soft enough to nap in. Sharp enough to wear out.
- Breathable fit – even with a backpack on your shoulders
- Perfect for Sunday brunches, bike rides, or quiet airport outfits
Most people will scroll past this.
Some will think, “I’ll grab it later.”
But only a few will actually get it—and never stop wearing it.
📦 This isn’t coming back. No restocks. No second chances.
⚡ Secure it now or wish you had.
Project 4
Men’s Slim Wallet – Meta Ad & Landing Page Copy
My Thinking Behind the Copy:
- Status Framing: The wallet isn't just for carrying cards — it's about how you show up. I positioned it as part of a man's image, his presence, and his reputation.
- Problem > Solution: Started with a relatable problem — bulky, worn-out wallets — and immediately offered a sharp, modern alternative.
- Emotional Angle: Every feature was tied to how it makes the user feel: more confident, in control, and put-together.
- First Impression Psychology: Focused heavily on how small details (like a sleek wallet) create big perception shifts.
Results
- Reframed a simple wallet into a personal branding tool
- Made utility feel premium through polished copy
- Connected features to deeper benefits like confidence and professionalism
- Positioned the product as a gift-worthy, image-enhancing essential
- Increased emotional pull by tapping into style, success, and self-respect
Meta Ad Copy:
🚨 Men Are Snapping These Up – Only a Few Left!
Still using that bulky, overstuffed wallet?
Upgrade today with this sleek, compact, and smart-looking wallet built for modern men who value both style and function.
✅ Fits effortlessly in your pocket – no more awkward bulges
✅ Organize cards & cash with ease – no fumbling at checkout
✅ Perfect for gifting – comes in a premium box
Whether you're headed to a meeting, a date, or a casual day out — this wallet keeps you looking polished, professional, and put-together.
⚠️ Limited Stock – Get Yours Before They're Gone.
Landing page Copy:
🕴️ Because First Impressions Matter – Elevate Your Everyday Carry
There’s something about a man’s wallet that says everything without saying a word.
A bulky, worn-out wallet? Sloppy.
A clean, sharp, refined wallet? Confident. Intentional. Respectable.
You deserve better. This wallet isn’t just about holding cards — it’s about owning your presence.
✔️ Slim Design – Fits in front or back pocket with no discomfort
✔️ Quick-Access Slots – No more digging around at checkout
✔️ Gift-Ready – Arrives in a sleek box, perfect for birthdays or celebrations
✔️ Professional Look – Boosts confidence in meetings, interviews, and dates
✔️ Secure Yet Stylish – Holds everything you need, without the bulk
You use your wallet every single day.
Why settle for average when you can own something that reflects your mindset and ambition?
🔥 Only a Few Units Left – Make the Upgrade Now or Miss Out for Good
Project 5
Mechanical Keyboard – Meta Ad & Landing Page Copy
My Thinking Behind the Copy:
- Problem-Agitation-Solution (PAS): Opened with a direct callout — “Your desk setup is killing your productivity.” It hits the problem, stirs the pain, and quickly offers the fix.
- Positioning the Product as a Performance Tool: Instead of just selling a keyboard, I sold results — better speed, comfort, and focus.
- Tailored to Professionals: Targeted developers, writers, and designers with language that resonates with how they work.
- Feature-to-Benefit Flow: Every product feature was mapped to a performance gain (e.g., “tactile switches = fewer errors”).
- Premium Framing: Emphasized build quality, longevity, and minimalist design to signal value and justify investment.
Results:
- Elevated the keyboard from tool to performance enhancer
- Made productivity the core benefit — not just comfort
- Created urgency through launch-week scarcity and top-performer framing
- Aligned features with identity — “This is what pros use”
- Made the product feel like a smart, ROI-driven upgrade
Meta Ad Copy:
🚨 Your Desk Setup Is Killing Your Productivity – Fix It Now
Imagine typing 8 hours a day on a keyboard that drains your energy, slows you down, and even causes wrist pain.
Now imagine switching to one that boosts your speed, comfort, and focus in under 5 minutes.
Why this mechanical keyboard is made for serious professionals:
✅ Tactile Precision – Every keystroke feels satisfying, making work flow smoother than ever
✅ Ergonomic Comfort – Designed to reduce wrist strain during long hours
✅ Sleek Aesthetic – Minimalist and premium — it commands attention on your desk
✅ Durability That Outlasts Laptops – Built with high-grade mechanical switches
✅ Customizable Layout – For devs, designers, writers & anyone who types like a machine
💼 Whether you’re coding, creating, or crafting emails — this is your productivity weapon.
🕒 Limited Stock for Launch Week Only
Landing Page Copy:
⌨️ The Keyboard Built for the Work You Do
A Keyboard That Understands Professional Workflow
If you’re in a career where typing is your main tool — you know how important the right keyboard is.
This mechanical keyboard is made for:
- Developers who demand precision & speed
- Writers who need comfort for hours
- Analysts who rely on shortcuts & functionality
- Designers who want a clean, distraction-free setup
Here’s Why This Keyboard Makes a Difference
🧠 Tactile Switches That Boost Speed
The feedback from every key makes you faster without errors.
💻 Low Noise, High Performance
Perfect for quiet environments — no loud clicks, just results.
🧍♂️ Ergonomic Key Layout
Prevents wrist fatigue from long workdays.
🎨 Minimal, Clean Aesthetic
Looks pro — no flashy colors, just sharp and serious.
🔒 Built to Last
💰 Saves money in the long run — no need for replacements
With mechanical switches rated for 50 million presses, this is a long-term investment in your workflow.
🔥 Stop Settling. Start Upgrading.
There’s a reason top performers don’t use cheap keyboards:
Their time is too valuable.
This keyboard isn’t a luxury. It’s a tool for leveling up your work — whether that’s closing more deals, writing better copy, or building faster code.
🕒 Only 97 units left.
⏳ Order now and upgrade your desk before it’s gone.