Project 1
đź“© Abandoned Cart Email Sequence
Mock Project | Conversion Copywriting | eCommerce Brand
✍️ The Thinking
Most shoppers add to cart but never buy. I created a 3-part abandoned cart sequence designed to recover lost sales by sparking desire, easing hesitation, and building urgency.
- Email 1: A gentle nudge with a discount to re-engage interest
- Email 2: Added a bonus (free shipping/gift) to reduce friction
- Email 3: FOMO-driven close with “cart expiring” pressure
Each line was written to feel personal, high-converting, and benefit-packed—while keeping the tone friendly, not pushy.
🚀 The Results (Mock)
Projected based on industry benchmarks and structure:
- Open Rate: 45%
- Click-Through Rate: 15%
- Cart Recovery Rate: 20–25%
This sequence transforms lost checkouts into completed purchases—without sounding salesy.
​ Abandoned Cart Sequence:
Email 1: “Oops, Did Something Catch Your Eye?” (30 mins after abandonment)
Subject Line: Did you forget something?
Body:
Hey [First Name],
Looks like you left something behind… and trust us, it's too good to miss.
Your cart’s still safe—but not for long.
Complete your order now and get 10% off. Just use code: COMEBACK10.
CTA: Return to My Cart
Email 2: “Still Thinking It Over?” (24 hours later)
Subject Line: Let’s make this an easy yes
Body:
We get it. Decisions take time.
But here's the thing—your cart's items are almost gone.
Still unsure? Just for you, we’ve unlocked:
Free Shipping + an extra gift at checkout.
CTA: Grab My Cart Before It’s Gone
Email 2: “Still Thinking It Over?” (24 hours later)
Subject Line: Let’s make this an easy yes
Body:
We get it. Decisions take time.
But here's the thing—your cart's items are almost gone.
Still unsure? Just for you, we’ve unlocked:
Free Shipping + an extra gift at checkout.
CTA: Grab My Cart Before It’s Gone
Email 3: “Last Call – Cart Expiring Soon” (48 hours later)
Subject Line: Final Reminder: Your cart is about to expire
Body:
This is your last chance.
Your saved items will be released in a few hours.
Still want it? Make it yours now—and don’t miss the exclusive perks waiting in checkout.
CTA: Secure My Order
Project 2
🔥 Promotional Email Sequence
Mock Project | Product Launch + Sale Push | eCommerce Brand
✍️ The Thinking:
The goal was clear: move fast, move stock.
I built a 3-part promo sequence to create buzz, urgency, and instant clicks.
- Email 1: Announced a major new drop with hype and exclusivity
- Email 2: Followed up with a time-sensitive flash sale
- Email 3: Closed with a high-pressure “last chance” reminder
The tone was bold and urgent. Every email pushed scarcity, social proof, and a clear CTA. No fluff—just conversion power.
🚀 The Results (Mock):
Optimized for fast-paced buying behavior:
- Open Rate: 42%
- Click-Through Rate: 18%
- Revenue Lift During Campaign: Estimated +22%
Short campaign. Big impact. Built to turn eyeballs into orders.
Promotional Email Sequence:
Email 1: “Our Biggest Drop Yet”
Subject Line: Just Dropped: Our Most-Wanted Product Ever
Body:
It’s finally here.
The product you’ve been waiting for is live now—and early customers are already loving it.
Don’t miss your shot to grab it first. Supplies are limited.
CTA: Shop the Drop
Email 2: “Time-Sensitive Flash Sale”
Subject Line: 24-Hour Flash Sale: Up to 40% Off
Body:
This sale won’t last.
For the next 24 hours, enjoy up to 40% off sitewide.
Best-selling styles, fan-favorite bundles, and more—discounted for one day only.
CTA: Shop the Flash Sale
Email 3: “Last Chance Reminder”
Subject Line: Final Hours: Sale Ends Tonight
Body:
Clock’s ticking…
Your exclusive deal ends tonight at midnight.
Stock up on favorites or try something new—before prices go back up.
CTA: Claim My Discount
Project 3
đź‘‹ Welcome Email Sequence:
Mock Project | Customer Onboarding | eCommerce Brand
✍️ The Thinking:
First impressions = long-term conversions.
I wrote a 3-part welcome series built to turn new subscribers into buyers fast by mixing warmth, clarity, and strategic persuasion.
- Email 1: A warm welcome with an irresistible first-order discount
- Email 2: Built trust with brand values, social proof, and benefits
- Email 3: Pushed urgency by reminding them the discount was expiring
The tone was friendly yet driven. The goal: connect emotionally, answer “why us?”, and spark that first purchase.
🚀 The Results (Mock):
Strategically designed for maximum first-time conversions:
- Open Rate: 50–60%
- Click-Through Rate: 20%
- First-Time Purchase Rate: 12–15%
This sequence builds a relationship while guiding users straight to checkout.
Welcome Email Sequence:
Email 1: “Welcome to the [Brand Name] Family”
Subject Line: You’re In. Here’s a Gift to Celebrate
Body:
Hey [First Name],
We’re thrilled to have you with us.
As a warm welcome, here’s 15% off your first order – just use code: HELLO15.
Let’s upgrade your style with products built for people who don’t settle for average.
CTA: Start Shopping
Email 2: “Here’s What Makes Us Different” (Day 2)
Subject Line: Why 10,000+ shoppers trust [Brand Name]
Body:
We aren’t just another eComm brand.
Our products are designed with intent, built to last, and loved for the results they deliver.
From bold style to bulletproof function—your satisfaction is our obsession.
CTA: See Best Sellers
Email 3: “Let’s Make It Official” (Day 4)
Subject Line: Haven’t ordered yet? Your exclusive discount is expiring
Body:
Your 15% off welcome gift is about to expire in 24 hours.
Use it before it’s gone—and get that first taste of why our customers keep coming back.
CTA: Use My Discount